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Electric Vehicles and EV Charging. Is it time for take-off?

The COVID-19 pandemic and subsequent lockdown has opened our eyes to cleaner skies, clearer waters, fresher air, and wildlife that was either not there before, or we just couldn't see or hear it!

One of the reasons for this breathtaking change could be because there has been a drop of approximately 73% in traffic on UK roads, which is the lowest since 1955. This means an enormous reduction in car exhaust fumes being discharged into the air, our towns, cities, and countryside.

So, does this mean the end of fuel-powered cars overnight? Many would love to hope so, unfortunately this will not be the case. But what it does mean is, the sales and marketing of battery-powered vehicles is going to increase with lots more electric vehicles being on our roads all needing charging points a lot quicker than people think, but why?

Since 2008/2009 the car and tech-enthusiasts, the forward thinkers, the risk-takers, the curious these were the "innovators" who bought the first Tesla. This was then followed by the "early adopters" i.e. the rich, the famous, and those with a bit more cash to spend who just wanted a fuel-efficient, greener car, that also looked great, and drove really well!

By 2021/2022 because of the incentives and benefits being offered to companies and individuals in the UK to buy electric vehicles we are going to see sales increase month on month, year on year and as soon as batteries become cheaper and even more efficient which is already starting to happen, that is when we will move into the "early majority stage" of buyers and see exponential growth rate in EV car sales.

An example of an exponential growth rate, in 1974 the first personal computer was built, The Altair, this was followed in the late 70s early 80s with Bill Gates dream to have a PC running in every office and every home. At the time, many people and companies didn’t believe or couldn’t visualize this, but by the 90s the "early majority stage" of buyers kicked in followed very quickly by the "late majority stage" and that was it, his dream had came true and to think! this all happened in less than 20 years.

So, a thought. Tesla started in 2003 with the first EV release in 2008 and now all of the big, global car manufacturers are creating or have already created electric vehicles. This coupled with the speed of advancement in technology and science especially to improve energy and the environment, will only fuel (No pun intended) the need to create more powerful, efficient, smaller batteries not just for the car industry but for all industries.

So as technology has evolved so quickly over the past 20-30 years, how long is it really going to take for sales of electric vehicles to reach the top of the curve and attract the "late majority stage" of buyers? Probably not to long, but food for thought?

Article written by: Paul Lockhart

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